I design products at the intersection of users, technology and business.

I’m most interested in the problems behind the interface. I work where products become complex — when user needs, technology and business goals pull in different directions. My role is to bring structure to that complexity and turn it into experiences people can understand and use.

I work with AI and emerging technologies as part of my everyday design practice — from research and exploration to prototyping and product thinking. But using the latest tools is not enough. I believe good design requires understanding the technology behind the experience and knowing when it can create meaningful value.